Email Marketing Isn’t Broken, Your Subject Lines Are Overlooked
You write the email, you press send, and barely anyone opens it. It is tempting to blame the channel and go chasing the next trend instead, whether that is video or some new platform promising faster results. But the real problem is usually smaller and far easier to fix than people think, and it starts with the first line a reader sees. One small shift in how you write your subject line changes whether your message gets opened at all, and that shift costs nothing but a little more care.
