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Duolingo Didn’t Go Viral by Killing Its Mascot. It Went Viral by Making Millions of People Part of the Story.
The greatest marketing campaign of 2025 wasn’t about shock value. It was about participation. Most companies spend years trying to make a mascot famous. Duolingo did...
The AI Gold Rush Is Happening Where Nobody Is Looking
The biggest AI opportunities aren’t in Silicon Valley—they’re in ordinary businesses drowning in repetitive work. Every day, thousands of small business owners spend hours doing work...
The Secret Isn’t Working Harder—It’s Building Assets That Keep Working
The most successful solo marketers don’t just earn money. They build things that continue creating value long after they’re finished. When most people think about making...
People Don’t Buy Products. They Buy the Story They’ll Tell Afterward
The biggest winners this summer weren’t selling products. They were selling participation. Have you noticed what’s been happening this summer? The FIFA World Cup. Music festivals....
Your Sales Page Is Selling the Wrong Thing—Here’s How to Fix It
If people understand what you’re selling but still don’t buy, your copy may be climbing the wrong ladder. Have you ever looked at a competitor’s sales...
