Want More Clicks? Stop Writing Emails and Start Showing Them

by Richmond Kennedy · December 11, 2025

Why Video Emails Are Outperforming Your Best Copy and How to Use Them Without Getting Fancy

PLUS

7 High-Converting Video Email Scripts

If your email open rates feel like a slow crawl and your click-throughs are flatter than last week’s soda, here’s the truth: you might not need better copy… you might need video.

According to The Inbox (5/21/25), emails with video see:

19% more opens (just by mentioning “video” in the subject line),
65% more clicks, and
up to 300% more conversions.
That’s not a typo. Triple the conversions—just by adding movement.

And it gets better: Viewers spend twice as long engaging with emails that include video. More time = more trust = more sales.

But here’s the twist: most marketers still aren’t doing this. Why? Because they think it’s complicated.

So let’s fix that.

5 Fast Video Email Tricks That Work (Even If You’re Not “a Video Person”)

Use a thumbnail + play button instead of embedding.

Not all inboxes play video well. Create a still image with a play icon that links to your video landing page. It’s frictionless—and it looks like video, which is often enough.

Mention “video” in your subject line.

Try: “Quick video for you”, “Watch this before you decide”, or “I recorded this for you.” Opens will bump just from the promise.

Make it feel personal (even if it’s not 1:1).

You’re emailing a list—but it should never feel like a mass blast. Start your video with a warm, direct tone: “Hey there—just wanted to send you this quick video,” or “If you’ve been wondering about [topic], this is for you.” Reference something specific they signed up for (like “last week’s training” or “the free checklist you downloaded”) to make the video feel timely and relevant. You don’t need heavy personalization—just sound like a human who knows who they’re talking to.

Keep it under 60 seconds.

Short = watched. Long = abandoned. Aim for fast hits: demos, thank-you’s, behind-the-scenes, product sneak peeks.

Don’t forget the CTA—spoken and clickable.

Say it out loud, point to it on screen, and include a big button below. Redundancy = response.

7 High-Converting Video Email Scripts

Steal These and Send Them This Week

Use these templates to boost clicks, engagement, and conversions. Each one’s under 60 seconds and perfect for Loom, Bubbles, Sendspark, Bonjoro, or a quick phone camera upload + thumbnail image in your email.

The “I Made This Just for You” Video

When to Use: Lead follow-up, first touch, pre-sale nudge

Script: “Hey [First Name], I just wanted to send you this quick video to say thanks for checking out [product/service]. I know inboxes are packed, so I pulled together a quick walkthrough that highlights exactly how [result] can happen for [someone like them]. The link’s right below—let me know what you think!”

CTA: “Watch the quick demo here”

The “Behind-the-Scenes” Teaser

When to Use: Pre-launch, new product tease

Script: “Okay, you’re one of the first to see this. We’ve been working on something new behind the scenes—and it’s finally ready. I filmed a quick peek so you can see what’s coming before the big announcement.”

CTA: “Sneak a peek before we go public”

The “You Asked, I Answered” Reply

When to Use: FAQ, post-webinar follow-up, objection handling

Script: “Hey [First Name], a bunch of people asked about [objection/topic], so I shot this video to walk through the answer—and show you what it looks like in action. Hope it helps!”

CTA: “Watch your question answered here”

The “Quick Win” Tip or Tutorial

When to Use: Value drop, nurture sequence

Script: “I wanted to give you a quick win you can try today. It’s something I use all the time to [specific result]. I break it down in this short walkthrough—takes less than a minute to learn.”

CTA: “Steal the tip right here”

The “Friendly Nudge” Video Reminder

When to Use: Cart close, webinar replay, deadline alert

Script: “Hey [First Name], just a heads up—[offer/event] closes tomorrow night. If you were on the fence, this might help you decide. I put together this short video that recaps what’s inside, what you’ll get, and how to grab it before it’s gone.”

CTA: “Grab it before it closes”

The “Thanks + Next Step” Video

When to Use: Post-purchase, onboarding

Script: “Just wanted to say thank you for jumping in! I’m excited you’re here. This video walks through your next steps and how to get the most from [product/course/service]. Check it out before your next login—it’ll save you time and get you results faster.”

CTA: “Here’s how to get started fast”

The “Win Back” Re-Engagement Ping

When to Use: Cold leads, subscribers who haven’t clicked in a while

Script: “Hey [First Name], it’s been a minute! I wanted to reconnect and give you something useful whether you stick around or not. This video has one tip that made a huge difference in my [business/life/workflow]. Thought it might help you too.”

CTA: “Watch it here—no strings”

Video doesn’t replace email—it supercharges it.

You don’t need a studio. You need a webcam, a smile, and a reason to click.

Try it this week. Even one scrappy little video can out-convert your fanciest funnel.